Facebook Announces Business Breakthrough for Africans, Everyone in Video Creation
2 July 2015
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  • People can become instant millionaires

Social networking company Facebook struggling behind search engine company Google’s Youtube video glory, is opening up the first monetizing program for motion picture that will see the company sharing advert revenue with video creators.
The business path has been launched after it was observed that internet users watch videos for billion times a day on the website alone. This means that at least $200 million can be generated each single day simply from video watching. The move will thus transform video creators into instant millionaires overnight. The above calculation was done using the lowest rates of the pay per click ad revenue incentive.
For years the company has been placing adverts into news feeds on each user’s profile. But this new feature is a little more sophisticated since the ads will be deeply embedded within the video files making them load as and when users are watching.
The revenue-sharing model was unveiled by Facebook on Wednesday and is and follows after YouTube platform.
But it will be better. Under the platform Facebook will keep 45% of the revenue unlike the way it is on YouTube, But analysts criticised it saying video producers on Facebook will have to split their share more ways, potentially leaving them with a smaller cut.
The initiative is aimed at smartphones, source of 75% of video views on Facebook, the company says. RBC Capital Markets analyst Mark Mahaney said YouTube shows a similar number of videos, but only about 50% of its video views come from phones.