Cecil the Lion’s Death and the Power of Social Media‏
30 July 2015
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Dear Editor
I hope all those naive politicians, NGOs and community leaders out there who always undermined the significance of social media such as Facebook and online media like Zimeye.com have taken note of its growing power from this incident. The brutal murder of Cecil the Lion, and theresultant global reaction has proved beyond doubt the power of social media. Never before hasthe world so spontaneously reacted to such an act, an issue some would have seen as so minor or meaningless. The global reaction has shown what communities can achieve without even someone organising or leading them on an issue they are passionate about. Cecil’s death has not been in vain to social media watchers and advertisers. It has proved that; together, we can actually change world issues and events!!
Zimbabwe’s tourism has just been globally advertised by the unfortunate incident. The respective and responsible players in the tourism industry need to capture the mood and utilise social media to market Zimbabwe worldwide. Politicians must have learned that they do not need ZBC or the Herald to articulate their activities in their political parties. NGOs and other community development players must have now opened their eyes to the effectiveness of social media and how it can enable communication and reach their intended targets. Besides, its all almost free, save for the commitment and time! Zimbabwe needs to promote this effective tool, social media, for its own progress and development. It empowers all sectors f the population and makes everyone a player in issues concerning their life and community development.
Ndaba Nhuku

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